Netflix Eyes Broadcasting NBA In-Season Tournament
Hook: Streaming titan, Netflix, typically shy of live sports broadcasts, has now set its sights on the NBA’s upcoming In-Season Tournament, signaling a potential game-change in sports broadcasting.
Key Points:
- Netflix has shown interest in obtaining a broadcasting deal for the NBA’s In-Season Tournament, despite traditionally avoiding bidding for live sports rights.
- The company is reportedly considering creating a docuseries around the In-Season Tournament, a model they found success with through their “Drive to Survive” series focused on Formula One racing. This initiative could garner a new set of devoted basketball fans.
- It remains uncertain whether the NBA will separate the In-Season Tournament from its general scheduling. If they decide to make it a stand-alone package, it could signify an interest in expanding beyond their recent broadcasting partnerships with ESPN and Turner Sports.
- The NBA’s media rights deals are due for negotiation in April, adding to the intrigue surrounding Netflix’s potential involvement.
Implications:
Such a move by Netflix could profoundly transform the landscape of sports broadcasting, attracting a broader, more diverse audience. With the successful formula applied in their F1 docuseries, Netflix could similarly popularize the sport of basketball, and possibly rejuvenate interest in the NBA’s In-Season Tournament in ways traditional broadcasting partners have not.
Original article: https://basketball.realgm.com/wiretap/273667/Netflix-Has-Interest-In-Broadcasting-NBA-In-Season-Tournament
