Atlanta Hawks’ Social Media Team Ignites Twitter While Team Competes Abroad
Summary:
While the Atlanta Hawks battled on the court in Mexico City, their social media team was sparking up a digital blaze back home. In a well-coordinated after-dark campaign, the Hawks’ digital team set Twitter alight and engaged a whole new fan demographic.
Key points:
- The Atlanta Hawks were in Mexico City participating in a series of matches.
- As the Hawks competed on the international stage, their social media team unleashed a new campaign back home.
- The Hawks’ social media staff staged an after-dark Twitter campaign to entertain and engage fans.
- This unique digital effort not only maintained the connection with existing fans but also successfully appealed to a broader demographic.
Final Thoughts:
The Atlanta Hawks’ bold after-dark social media campaign showcased the team’s innovation and adaptability. The strategy proved both engaging and effective, potentially paving the way for future NBA teams to ramp up their social media game, even while their players are in the thick of action, miles away.
Original article: https://sports.yahoo.com/atlanta-hawks-after-dark-while-the-team-is-away-in-mexico-city-the-social-media-team-plays-224145182.html
