NBA In-Season Tournament Games Experience Substantial Viewership Increase

Increased Viewership Evident in Lakers-Suns Game

The popularity of NBA’s in-season tournaments seems to be on the upswing, with marked increase in viewership compared to last year, raising prospects for the sport and its broadcasting partners.

Key Points:

– Friday’s in-season tournament game between the LA Lakers and Phoenix Suns averaged 1.93 million viewers, which is a massive 73% increase from last year’s comparable game.
– The recent Nets-Celtics match was viewed by an average of 1.41 million, a slight 4% decrease compared to the corresponding game last year.

Overall Viewership Up by 55%

Notwithstanding the minor dip in the Nets-Celtics viewership figures, the in-season tournament games are showing a considerable increase on average, compared to last year’s four equivalent windows.

Bullet Points Summary:

– There is an overall increase in viewership of NBA’s in-season tournament games — averaging 1.7 million viewers this year, a 55% increase compared with the previous season.
– The averaged viewership for the season’s games across ESPN and TNT is 1.91 million, an 11% increase from last year.

This surge in viewership bodes well for the future of the NBA in-season tournaments, hinting at an increased interest in the game, and promising better prospects for the sport and its broadcasters alike.

Original article: https://basketball.realgm.com/wiretap/273678/In-Season-Tournament-Games-Averaging-17M-Viewers-Up-55-perc-From-Last-Season